Fall back in love with your wardrobe this holiday season

(BPT) – Not only is the holiday season time for presenting loved ones with carefully hand-picked gifts, it’s also the season for dressing up and sharing good cheer at office parties, family events and cocktail gatherings.

With all the holiday events beginning to fill up social calendars, women nationwide begin to have the all-too familiar feeling that they have nothing in their closets to wear. In fact, most women only wear 20 percent of the clothing in their closet 80 percent of the time, often leading to “closet regret.” When clothes lose their softness, shape or freshness, they tend to shift to the back of the closet, becoming items once loved but no longer worn. As the invitations for holiday gatherings arrive, don’t let the anxiety of having nothing to wear and the fear of going over budget on a whole new wardrobe stress you out this season.

Refresh your holiday attire by adding another layer of fragrance to your Downy soft wardrobe with Downy Unstopables Glow In-Wash Scent Booster. These in-wash scent boosters go beyond everyday freshness to keep your outfits smelling fresh from one party to the next.

“One of the most important, but often overlooked, layers of a woman’s wardrobe is scent,” says P&G’s Scent Expert and Perfumer Mark Haward. “Even before you put on your perfume, Downy Unstopables gives you these lovely, long-lasting layers that will help you feel beautiful. Your closet will have new life.”

With Downy as your seasonal helper, look forward to less stress, saving time and money by shopping your own closet and donning your holiday favorites. Don’t know where to start? Here are a few tips on how to refresh the holiday outfits already in your closet, making them look like new and ready to bring on the holiday cheer.

* Mix and match. If you have a staple little black dress that’s been worn many times, give it a fresh burst of color with a red belt, a colorful scarf or even beautiful stone statement necklace. Many of your favorite holiday outfits can be accessorized with pops of color making them look new.

* Play up the textures. Softness is important for any holiday couture. You’ll want to be comfortable in your holiday outfit whether you’re spending an evening under the mistletoe or on the dance floor. Be sure to add Downy Infusions Cashmere Glow Fabric Softener in your wash cycle to condition your clothing and add extra softness so you can enjoy the entire holiday event in comfort and with confidence.

* Create surprising high-low clothing combinations. One of the latest trends is mixing high and low-end fashions for a great new look. Try this trend with items already in your closet, like pairing a classic coat with a trendy peplum dress or a basic T-shirt with a statement skirt. Pulling this trend off helps create bold new looks from items you already have.

* Renew your favorites. Keep your holiday favorites looking new event after event by protecting them with the fabric care regimen, including Downy Unstopables In-Wash Scent Booster and Downy Infusions Fabric Softener. Caring for your clothes is much more than just “clean” and using fabric softeners and scent boosters is extremely important to the life of your clothes. With Downy you’ll be able to shop your own closet for the perfect outfit to wear all season long, saving money and time.

For more clothing care tips and inspiration visit www.Pinterest.com/Downy.

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