(BPT) – You finish a workout and when you’re done, you reach for a bottle of water. Afterward, you shower, the clean water hitting your skin and then, that evening, you use water to prepare dinner for your family. It’s a standard day for you, but what if you were one of the millions of people around the world who didn’t have access to the clean water needed for life’s daily routines?
What if the clean water you rely on every single day wasn’t available?
While many people take clean water for granted, access remains a challenge for millions. Across the world, more than 844 million people lack access to clean drinking water. In some cases, the women and girls in the community, often those responsible for tasks requiring water, have to walk miles to reach the nearest water source. This is a staggering truth in countries around the world, yet many Americans are still unaware of how serious the problem really is.
Recent research from Procter & Gamble (P&G) finds that one in four Americans underestimates the number of children who die each year because of waterborne illness, and that most Americans have no idea how many people struggle to have clean water.
To raise awareness of the global water crisis, P&G launched a new documentary in partnership with National Geographic, titled “The Power of Clean Water,” to honor World Water Day celebrated each year on March 22 and feature the impact of the P&G Children’s Safe Drinking Water (CSDW) Program.
The documentary follows the lives of three women and their families in three areas of the world where many lack access to clean water. Documentary viewers visit Indonesia, Kenya and Mexico and see firsthand the daily challenges of living without clean water and how transformational it can be when clean water is available in a community.
The new film is the latest initiative for the CSDW Program, which began in 2004 and has since worked with more than 150 partners and organizations to provide P&G’s water purification technology to communities that lack access to clean drinking water. To date, P&G, along with its partners, has delivered more than 13 billion liters of clean water to people who need it.
Helping those in need
If you’re interested in helping those affected by the global water crisis, take a moment to view highlights of the documentary and learn how the lack of clean water impacts people around the world. From there, take action by making a donation, getting others involved through a fundraiser or by purchasing a water purification demonstration kit with packets to share the power of clean water with others. Every action, large or small, makes a difference. To learn more about CSDW, visit www.csdw.org.